The objective was to recreate premium photography on high quality paper to deliver a unique visual experience.
To enhance the uniqueness of the presentation the use of an uncoated paper with a subtle structure was explored. In addition to touch the paper selected must also ensure accurate and vibrant colour reproduction. For this reason Metapaper EXTRAROUGH White and Metapaper EXTRASMOOTH White were shortlisted. The final selection, EXTRASMOOTH White, offered the perfect solution – combining a subtle paper structure with excellent feel with outstanding on-press performance. Produced by printing house Heenemann, Berlin.
Image & text: Michael Hanisch
EXTRASMOOTH WHITE 175