By Robert Pufleb
A new corporate identity and portfolio of sales media is being renewed and designed by conmoto. The series-specific conmoto.home brochure replaces the previous main catalogue and takes an innovative approach to corporate communication - segmenting individual and unique product lines to enable specific ranges to be targeted and identified. The integration of conmoto brand content and content from brand ambassadors, such as Christoph Metzelder, and project references from individual divisions across the company ( including conmoto.projects and artist portraits and artworks in the conmoto.gallery) complete the brochure and provide illustration of the diversity and expertise of conmoto.brands. As a logical complement a series of "Shop the Look" pages help the reader to look sideways at other product lines and give the catalogues a magazine-like character.
The Metapaper SMOOTH White cover (150gsm & 250gsm) has a double-sided folding mechanism with punched-out recessed grips. The company's logo (C) was screen printed. The matte clear coat mixed with black paint provides the cover with an independent, high-quality look with subtle, tactile elegance.
photo: portfolio photography by Simon Erath
UNGESTRICHEN / conmoto