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Views 26 set 01/2018

An introduction to Ardbeg single malt whisky – telling the story of the origin, history and range development of this famous Scottish brand.

Originally intended to print on a smooth coated offset paper, when the pack-shot images were received the creative consideration moved towards a more natural, rougher surface. Metapaper EXTRAMATT offered the perfect solution. The additional haptic effect of the paper coupled to its excellent print performance and colour reproduction delivered the perfect effect. The weights used were 280gsm for the cover and 165 gsm for the content. The additional hand-crafted effect of stitching the cover further enhanced the craft-made characteristic of the brand.



Agency / customer

Fabridea / Moët Hennessy Deutschland

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