The Consolation Nail
The Forward Design agency wanted to deliver a fun communication to customers to announce their absence over the hot summer period. Appropriately titled "Keep cool on hot summer days", the post contained a box with a flap filled with a cooling pad. The cooling pad called "Chillax" may be taken literally.
The most special feature of this mailing was the finishing and the material mix. The outside comprised a Metapaper EXTRAROUGH Coldwhite 430gsm envelope; inside a 15mm forex plate, with a circle milled out, is glued into the envelope. Since the forex plate is not the same colour as the envelope a Metapaper SMOOTH label was applied!
Forward Design Robert Fattor