A story with the focus on print excellence, exquisite craftmenship and passion for paper.

Alexis Alexandra’s eponymous jewelry line, established in 2020, is a revival of handcrafted, engraved heirlooms. Each piece is cast in gold and carved in intricate botanic designs in Los Angeles. Her collection alludes to nature’s ephemeral quality while focusing on slow, exquisite craftsmanship and modernity. The vision of Alexis Alexandra is richly layered with universal desires for the past, belonging, and ultimately, feeling alive. It is the space in which Alexis Alexandra thrives, the memento of survival and beauty.

2022, designer Jurgen Maelfeyt asked Studio47 (Jos Bergmans) to take care about the production of the Jewelry Box and the excellent designed stationary of Alexis Alexandra. Leading company in luxurious packaging in the Benelux, Moeskops Grafisch (thanks to Rob Voets), made some dummy’s and helped a lot realizing this excellent designed box and stationary. Three company’s in the Netherlands could realise the outstanding but high demanding production. The design included the search for the right papers this for packaging and stationary. Paper that could resist the asked debossing on the different surfaces.

On the top of the box the logo is debossed on a paper of Winter & Company (Switserland).
Inside the box the handblown glass box is wrapped with recycled paper from Metapaper (DE).
The booklet under that wrap is a 8 page booklet offset printed on the same recycled paper of Metapaper. The stationary is first debossed and then printed in offset, all on recycled paper of Metapaper.

_{Text & image: Studio47}